A dynamic economic region stretching from the busy Berlin environs to the south of the city and right up to the municipalities around Berlin Brandenburg Airport (BER) – this is the Airport Region Berlin Brandenburg. Its excellent infrastructure, first-class business locations, innovative technology centers and motivated skilled workforce make it an ideal company location. Be it global corporations, medium-sized companies or startups – the company landscape of the Airport Region Berlin Brandenburg is just as diverse as the industries represented here.
The Airport Region Team is a cooperation of the two business development agencies, Berlin Partner for Business and Technology and the Economic Development Agency Brandenburg (WFBB) and is focused on economically strengthening the region around Berlin Brandenburg Airport (BER). With headquarters directly at BER Airport, we are the first point of contact for companies interested in opening new branches or offices in the region.
Our close cooperation with the respective industry experts of each economic development agency means that we can support you with all your questions regarding company expansions and settlements.
When it opened five years ago, the EAST SIDE MALL paved the way for today's mall concept with around 25,000 square meters of rental space and around 100 stores on three retail levels: a mix of shopping, services, restaurants and leisure facilities in a young and dynamic environment. Today, the mall is an integral part of Berlin's retail sector and the new city quarter around the Mercedes-Benz Arena, on the north bank of the Spree and in a prominent location on Warschauer Brücke.
"The location and the shopping experience are key factors for the success of the EAST SIDE MALL. In a highly frequented district and prime location in the middle of the growing Friedrichshain-Kreuzberg district and with a convincing mix of uses, the shopping mall will continue to offer the best conditions for stationary retail in the future," says Alexander Becker, Managing Director of the RFR Group.
With popular international clothing brands such as H&M, UNIQLO, Bershka and Urban Outfitters as well as popular local suppliers such as REWE, dm and Müller, the shopping center has had strong anchor tenants from day one, creating target group-oriented offers for the nearby catchment area of around 91,000 inhabitants as well as attracting domestic and international visitors. Supplementary offers such as the local IHK-certified Hasso von Hugo make-up artist school, exhibitions as well as gastronomy, sports and leisure facilities create additional frequency incentives.
This concept and the location's potential have proven to be both resilient and successful in view of the challenging conditions for the retail sector and the economy as a whole.
Over the past fifteen years, the quarter between Ostbahnhof, East Side Gallery and Warschauer Strasse, which was developed along American lines, has become one of Berlin's largest business and entertainment districts on the site of the former East freight station.
In addition to the approximately 1.9 million event guests who visit the quarter every year, around 80,000 passers-by also head towards the mall every day: located directly at the S-Bahn and U-Bahn station, streetcar and bus stops on Warschauer Straße and within walking distance of the Ost-Bahn station and East Side Gallery, the EAST SIDE MALL registers large daily traffic flows as the city's transport hub with a connection to the airport.
With the completion and occupation of the 140 meter high office tower with more than 2,800 workplaces on Warschauer Brücke, the public potential of the EAST SIDE MALL will soon grow once again.
For further information about the growth industries, economic development, business and technology support for companies, investors and scientific institutions in the Airport Region Berlin Brandenburg please contact:
Sandra Koletzki | sandra.koletzki(at)airport-region.de
(Source: STÖBE. Die Agentur für Kommunikation GmbH, 11|14|2023 | "5 years of the EAST SIDE MALL in the Mercedes Benz Quarter: a successful concept with dynamic prospects")
Our brand alliance partners, experienced and long-standing players in the Airport Region Berlin Brandenburg, gave us short interviews in which they explained their views on the region's development potential and its locational advantages. They also gave us an insight into their future projects and plans.
Berlin Brandenburg Airport (BER) is the heart of the Airport Region Berlin Brandenburg and its gateway to the world. Many companies consider the direct connections between economic markets and growth industries as significant success factors and location assets. With flights to over 130 destinations the international BER airport connects the capital region with cities in Europe, Asia, and North America. Not least it offers shorter flight times to Asian destinations compared to e.g. Paris and London.
In addition to our flight route map, you will find a PDF list of all current flight connections.
Note: All information without warranty